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GA4 Diagnosis Kit

Find what your GA4 setup is actually losing.

Six questions. Sixty seconds. A personalized report on the 8 most common GA4 tracking failures, scored by severity, with the specific fix for each one and the person-level alternative for what GA4 fundamentally cannot do.

Question 1 of 60% complete

How often do you see "(not set)" in your Source/Medium reports?

GA4 returns "(not set)" when it cannot classify the hit at all. This is different from "direct/(none)".