What your best customers do differently.
Compare feature usage between your best customers and everyone else, and find the features that predict who pays.
Included in Growth, $99 a month. Funnels and Activity stay free.
Illustrative numbers, fully clickable. Nothing here queries your data.
| For | Question and answer |
|---|---|
| SaaS | Which features do our paying customers use that trials who never upgraded rarely touch? Scheduled a report, at 5.2x. 46% of paying customers use it, against 9% of the trials that did not upgrade, so paying customers are 5.2 times as likely to use it. |
| Mobile app | What separates the users who are still here on day 30? They set up a reminder in the first session: 53% of retained users do, against 17% of the rest, 3.1x. |
| Marketplace | Which features do our top sellers use that occasional sellers do not? Bulk listing and saved templates, at 3.5x and 3.4x. No other feature indexes above 3x. |
Ready the day you install. It fills in as your data arrives.
What it is good for
Raw usage counts tell you what is popular. This tells you what predicts paying, which is a different list. The index compares how many of your best customers use a feature against how many of everyone else do: 5x means five times as likely. So a feature only a few people use can still be the one that matters most.
- Choosing the feature to lead with in onboarding emails and ads
- Deciding what a new user should be shown first
- Ranking the roadmap on what paying customers use
- Spotting accounts that use what your best customers use
Same report, different questions
Mobile app
Work out which first-session action predicts day-30 retention.
Best users opened the app on day 30, compared against everyone else who installed in August.
53% of retained users set a reminder in the first session against 17% of the rest (3.1x), so the first run aims at that one action.
Shape it to your question.
Start from the ready-made report, then change it to fit what you want to know.
Ready-made, or asked
Open the report as built, or ask for it in plain English and refine it with a follow-up.
Your own events
Every event and property comes from your own schema, never a fixed list.
Any group of people
Filter it by a population, such as paying customers or one plan.
Any date range
Pick the window once and every report on the page follows it.
In your inbox, on your schedule.
Save the report and send it daily, weekly on the day you pick, or monthly, to up to 10 people.
- Email. Any saved report, on a schedule. Free includes 2 scheduled reports.
- Slack or webhook. The same schedule, sent to a channel or to your own endpoint.
- Export. The report and its data as a CSV, on Growth, with no history limit.
- API. Pull the same numbers into your own tools, on every plan.
- Pin. Keep it on a dashboard next to the numbers you watch.
- Weekly, Mondays, Last 7 days, to maya@acmeapp.com, sam@acmeapp.comRemove
Read next
Metrics
Your KPIs, split by the channel that drove themSee Metrics
Funnels
Where people drop off before they paySee Funnels
Cohorts
Who keeps coming back, week after weekSee Cohorts
Try it on your own data. Free to start, no card.
Install with AI in about 5 minutes.
No card required. Free plan. No developer needed for your website.