Is it really going up, or is it the calendar?
Trend a single event, compare it against the prior period, and split it by the property that explains the move.
Illustrative numbers, fully clickable. Nothing here queries your data.
| For | Question and answer |
|---|---|
| Media | Did the paywall change move subscriptions, or was that just the seasonal spike? It moved. Subscriptions are +22.3% in the week since the change, while the same weeks of the prior period moved +1.5%. |
| E-commerce | Are add to cart events recovering after the site redesign? Not on mobile. Mobile add to cart is -21.5% in the week since the release, desktop +2.4%. |
| SaaS | Are trial starts really rising, or is it the calendar? Rising. 347 trials in the last 7 days against 312 the 7 before, same weekdays: +11.2%. |
Ready the day you install. It fills in as your data arrives.
What it is good for
Most questions start as "is this going up". An event is any action you track: a page view, a signup, an order, a click. Activity draws it day by day, week by week or month by month, with the same days of the prior period drawn behind it, so a seasonal bump is never mistaken for a real change.
- Judging whether a change is real or seasonal
- Counting people, or how many times something happened
- Splitting a trend by the segment driving it
- Checking the week after a release against the week before
Same report, different questions
E-commerce
Watch a single funnel step recover after a site change.
Added to cart, daily, split by device, the week before and the week after the release.
Mobile is -21.5% in the week since the release while desktop is +2.4%: a mobile regression, caught within days.
Shape it to your question.
Start from the ready-made report, then change it to fit what you want to know.
Ready-made, or asked
Open the report as built, or ask for it in plain English and refine it with a follow-up.
Your own events
Every event and property comes from your own schema, never a fixed list.
Any group of people
Filter it by a population, such as paying customers or one plan.
Any date range
Pick the window once and every report on the page follows it.
In your inbox, on your schedule.
Save the report and send it daily, weekly on the day you pick, or monthly, to up to 10 people.
- Email. Any saved report, on a schedule. Free includes 2 scheduled reports.
- Slack or webhook. The same schedule, sent to a channel or to your own endpoint.
- Export. The report and its data as a CSV, on Growth, with no history limit.
- API. Pull the same numbers into your own tools, on every plan.
- Pin. Keep it on a dashboard next to the numbers you watch.
- Weekly, Mondays, Last 7 days, to maya@acmeapp.com, sam@acmeapp.comRemove
Read next
Metrics
Your KPIs, split by the channel that drove themSee Metrics
Funnels
Where people drop off before they paySee Funnels
Cohorts
Who keeps coming back, week after weekSee Cohorts
Try it on your own data. Free to start, no card.
Install with AI in about 5 minutes.
No card required. Free plan. No developer needed for your website.