Know when your test has really won.
Run the test with the tool you already use. Kissmetrics reads the variant, the lift and the certainty together, and tells you when it is too early to pick a winner.
Included in Growth, $99 a month. Funnels and Activity stay free.
Illustrative numbers, fully clickable. Nothing here queries your data.
| For | Question and answer |
|---|---|
| E-commerce | Did the one-page checkout beat the three-step one? Yes, and it is safe to ship. +10.7% at 99.9% certainty over 28 days, with both variations past the 1,705 participants the test needed. |
| SaaS | Is the pricing page test ready to call yet? Not yet. Annual first leads by +12.4% but certainty is 81.7%, with 447 of the 6,544 participants each variation needs. |
| Media | Which paywall wording produced more subscriptions? The value-led wording: +18.5% at 99.7% certainty, with both variations past the 10,060 participants needed. |
Ready the day you install. It fills in as your data arrives.
What it is good for
The usual mistake in testing is calling a winner early. This report puts the lift next to the certainty, and when the sample is too small it says so. Kissmetrics does not split your traffic: you pick the property or event that holds the variant, and the conversion that counts. Because every event belongs to a person, someone who comes back on another device is still counted once, in the variant they saw.
- Knowing when a result is safe to ship
- Measuring lift on the order or the signup
- Reading tests from any testing tool on the same people
- Holding the line when a test is flat
Same report, different questions
SaaS
Judge pricing and onboarding tests on activation. It is slower, and it is the number that counts.
Annual-first pricing page against monthly-first, goal Connected data source.
Annual first leads by +12.4% at 81.7% certainty, with 447 of the 6,544 participants each variation needs. You hold the change until activation says it worked.
Shape it to your question.
Start from the ready-made report, then change it to fit what you want to know.
Ready-made, or asked
Open the report as built, or ask for it in plain English and refine it with a follow-up.
Your own events
Every event and property comes from your own schema, never a fixed list.
Any group of people
Filter it by a population, such as paying customers or one plan.
Any date range
Pick the window once and every report on the page follows it.
In your inbox, on your schedule.
Save the report and send it daily, weekly on the day you pick, or monthly, to up to 10 people.
- Email. Any saved report, on a schedule. Free includes 2 scheduled reports.
- Slack or webhook. The same schedule, sent to a channel or to your own endpoint.
- Export. The report and its data as a CSV, on Growth, with no history limit.
- API. Pull the same numbers into your own tools, on every plan.
- Pin. Keep it on a dashboard next to the numbers you watch.
- Weekly, Mondays, Last 7 days, to maya@acmeapp.com, sam@acmeapp.comRemove
Read next
Metrics
Your KPIs, split by the channel that drove themSee Metrics
Funnels
Where people drop off before they paySee Funnels
Cohorts
Who keeps coming back, week after weekSee Cohorts
Try it on your own data. Free to start, no card.
Install with AI in about 5 minutes.
No card required. Free plan. No developer needed for your website.