Which campaigns bring paying customers
Revenue per campaign, by first click and last click, counted per person. See the revenue next to every campaign, from visitors through to paying customers.
Included in Growth, $99 a month. Funnels and Activity stay free.
klaviyo_welcome_flowIllustrative numbers, fully clickable. Nothing here queries your data.
| For | Question and answer |
|---|---|
| E-commerce | Which campaigns find buyers, and which only close them? meta_retargeting_dpa closes 868 buyers on last touch and found 97. On first touch, buyers organic search found are worth $131 each, lookalike prospecting's $92. |
| B2B | Which campaigns produced pipeline? Comparison content. It touches 61% of closed-won deals, but gets last-touch credit for only 5 of the 97. |
| Media | What did the sponsored podcast ads bring us? Volume without value. Subscribers they found are worth $15.40 each to date, against $38.40 for the daily digest. |
Ready the day you install. It fills in as your data arrives.
What it is good for
Ad platforms grade their own homework. This reads your own events, so the revenue beside a campaign is revenue you recorded, and each buyer is credited once. It works by campaign when your tagging is good, and by channel when it is not.
- Seeing revenue against each campaign
- Falling back to channel when UTM tagging is imperfect
- Expanding a campaign into its source and medium splits
- Comparing paid against organic on identical definitions
Same report, different questions
SaaS
Compare campaigns on paying customers and revenue.
Visitors, new paying customers and revenue per campaign, first and last touch side by side.
On first touch, customers linkedin_abm_vp_marketing found are worth $618 each to date, the Google Ads competitor campaign's $213. Cheap trials stop outranking valuable customers.
g2_category_analyticsShape it to your question.
Start from the ready-made report, then change it to fit what you want to know.
Ready-made, or asked
Open the report as built, or ask for it in plain English and refine it with a follow-up.
Your own events
Every event and property comes from your own schema, never a fixed list.
Any group of people
Filter it by a population, such as paying customers or one plan.
Any date range
Pick the window once and every report on the page follows it.
In your inbox, on your schedule.
Save the report and send it daily, weekly on the day you pick, or monthly, to up to 10 people.
- Email. Any saved report, on a schedule. Free includes 2 scheduled reports.
- Slack or webhook. The same schedule, sent to a channel or to your own endpoint.
- Export. The report and its data as a CSV, on Growth, with no history limit.
- API. Pull the same numbers into your own tools, on every plan.
- Pin. Keep it on a dashboard next to the numbers you watch.
- Weekly, Mondays, Last 7 days, to maya@acmeapp.com, sam@acmeapp.comRemove
Each email has the report's table: visitors, conversions and the conversion rate. Open the report for revenue and trends.
Read next
Metrics
Your KPIs, split by the channel that drove themSee Metrics
Funnels
Where people drop off before they paySee Funnels
Cohorts
Who keeps coming back, week after weekSee Cohorts
Try it on your own data. Free to start, no card.
Install with AI in about 5 minutes.
No card required. Free plan. No developer needed for your website.