Internal review · Lab tools index

Five tools. One thesis.

Every other analytics company gates a free tier. We gate diagnosis — a personalized scan of your current stack that exposes what session-based tracking misses. The capture comes from genuine value, not a paywall.

GA4 troubleshooting

GA4 Diagnosis Kit

Find the 8 hidden GA4 tracking failures that are losing your team revenue data.

Open tool
CRO / landing pages

Landing Page Conversion Audit

Paste any URL. Get a 12-point conversion + tracking score in 30 seconds.

Open tool
Ecommerce

Ecommerce Conversion Benchmarks 2026

See your peer benchmarks by vertical and GMV tier. Built on industry data.

Open tool
A/B testing

A/B Test Power Calculator

Calculate sample size and significance. With a person-level correction most calculators miss.

Open tool
SaaS metrics

SaaS Metrics Definition Pack

30 metric formulas, benchmarks, and the dashboard layout we use ourselves.

Open tool

Notes

  • Each tool is on a noindex route (/lab/*). Not in the sitemap, not in nav.
  • Every capture writes to the existing /api/lab-tools/capture-lead endpoint with the tool slug as the source.
  • Person-level differentiator is explicit on every tool. We are not selling another generic analytics product.
  • Built for review and tuning before promotion. Delete the directory to remove everything.