The Analytics Platform That Tells You What Actually Drives Revenue
Your data lives in analytics tools, ad platforms, CRMs, spreadsheets, and internal systems. KISSmetrics connects it all into one clear picture.
Trusted since 2008 by 10,000+ growth teams
Microsoft
DocuSign
Amazon
Unbounce
Optimizely
Microsoft
DocuSign
Amazon
Unbounce
Optimizely
Microsoft
DocuSign
Amazon
Unbounce
OptimizelySee it in action
All your tools. One complete picture.
Connect your existing stack. See the full customer journey in one place.
Complete customer journeys
From first ad click to repeat purchase
Real revenue attribution
Know which channels drive LTV
Actionable segments
Auto-group users, push to any tool
Better ROAS & LTV
Cut waste, scale what converts
The KISSmetrics effect
Simple analytics, real results. Since 2008, over 10,000 growth teams have used KISSmetrics to understand their users and grow revenue.
120% increase in monthly revenue
Smart Insights replaced guesswork with actionable data
“Google Analytics didn't let me make actionable decisions, so I tried Kissmetrics. The result transformed our monthly revenue.”
Dave Chaffey
CEO, Smart Insights
Built for every industry
See how teams in your industry use KISSmetrics to solve their specific challenges.
E-commerce
Understand every step of the customer journey - from first click to repeat purchase.
SaaS
Understand your users from signup to expansion - and everywhere in between.
EdTech
Understand what makes learners successful - from enrollment to certification.
Marketplaces
Understand both sides of your marketplace - buyers and sellers, supply and demand.
Sales-Led
Understand the full journey from first touch to signed contract.
Fintech
Understand every step from app download to first transaction - and beyond.
Platform Deep Dive
Everything you need to grow
Six powerful capabilities, one unified platform. Scroll through each to see how KISSmetrics works.
See every user, not just sessions
Track individuals across devices and sessions. See complete user journeys from first touch to conversion.
- Identify your highest-value users and what they have in common
- See the exact path each customer takes before converting
- Understand cross-device behavior without losing the thread

Get answers in minutes, not days
Why are users churning? Where is the funnel leaking? Pick a report, get a clear answer. No analyst required.
- Find and fix funnel leaks that cost you revenue every day
- Prove which marketing channels deliver real ROI
- Spot churn patterns before they become a problem

Stop marketing to everyone the same way
Automatically group users by what they do: power users, at-risk accounts, high-LTV buyers. Target each differently.
- Increase conversion rates by targeting the right users with the right message
- Catch at-risk accounts before they churn
- Export segments to ad platforms, email tools, or your CRM

Know what actually drives revenue
First-touch, last-touch, or multi-touch. See which channels drive revenue, not just traffic.
- Stop wasting budget on channels that drive clicks but not revenue
- Understand the true cost of acquiring a customer across all touchpoints
- Make data-backed decisions on where to invest your next dollar

Recover revenue on autopilot
Abandoned cart? Trigger a recovery email. User going cold? Re-engage automatically. Set it once, let it run.
- Recover abandoned carts and lost trials without lifting a finger
- Reduce churn with automated re-engagement at exactly the right moment
- Tie every email directly to revenue so you know what works

Your tools already work. Now make them work together.
Sync with Stripe, HubSpot, Shopify, Slack, and 50+ tools. One setup, always in sync.
- Eliminate manual data exports and CSV uploads between tools
- Keep your CRM, ad platforms, and email tools always up to date
- Set up once and let data flow automatically across your entire stack

How do I start using KISSmetrics for my business?
Four simple steps. Every plan includes a 1-hour onboarding call to help you get set up right.
Connect Your Data
Add our lightweight script or use our API. Start tracking events in minutes, not days.
Track What Matters
Define the events and properties that map to your business model. We help you focus on signal, not noise.
Get Answers
Use reports to understand user behavior, identify drop-offs, and see what drives conversions.
Take Action
Build segments, trigger campaigns, and push data to your other tools. Analytics that actually does something.
Self-Serve
Start Your 7-Day Free Trial
Accelerator
Need help setting up or migrating?
Switching from GA4, Mixpanel, or Amplitude? Our experts handle the full migration, custom schema design, and team training so nothing gets lost.
Questions KISSmetrics answers
Real business questions deserve clear answers. Each question maps to a specific report.
“Where are users dropping off in my funnel?”
→ Funnel Report
“Which marketing channels drive actual revenue?”
→ Revenue Report
“Why are users churning after 30 days?”
→ Cohort Report
“What paths do converting users take?”
→ Path Report
“Who are my most valuable customers?”
→ Populations
“Can I recover abandoned carts automatically?”
→ Campaigns
Ready to stop guessing and start growing?
Free to start. 1-hour onboarding call included. Cancel anytime.