FunnelsSee exactly where users drop off
Build a funnel from any sequence of events, then read the exact step that leaks and slice it by the segment that leaks worst.
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This runs on your own data in under a minute.
What it is good for
A funnel answers the only question that matters about a journey: of the people who did X, how many went on to do Y. Because Kissmetrics resolves every event to a person, the funnel counts people rather than sessions, so someone who starts on mobile and finishes on desktop is one person, not two.
- Finding the one step that loses more people than every other step combined
- Comparing the same funnel across channels, devices or plans
- Constraining a step by a property to study one specific path
- Proving a fix worked by watching the step recover
How different businesses use funnels
The report is the same. What changes is the question you point it at.
E-commerce
Model the whole path from product view to paid order, then split by device.
Product view → Add to cart → Checkout → Order, segmented by device and channel.
You find the one screen that loses mobile buyers, instead of redesigning the whole checkout.
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Free to start, no card. Tracking, attribution and your first dashboard in under a minute.