See which campaigns create pipeline.
Kissmetrics follows each buyer from the first click to the demo to closed won, on one record per person.
Free plan, no card. Demos from Calendly, deals from your CRM through the API.
g2_category_procurementIllustrative numbers, fully clickable. Nothing here queries your data.
18 years of it9.6out of 10
TrustRadius
Deals are counted. Which campaign started them is not.
The campaign with the most MQLs usually gets the budget.
Sample data: a fictional B2B procurement software company that sells through demos, Apr 1 to Sep 30.
- 1,860MQLs in HubSpot from the LinkedIn ebook
- 46of them became an opportunity
- 27.4%of LinkedIn ebook demos became an opportunity, against 44.1% from competitor search
Kissmetrics puts the campaign, the demo and the deal on the same person.
Four questions every sales-led team asks, with a report for each.
Made for the marketers and revenue leaders who decide where the budget goes. Open the report, read the answer, and ask a follow-up in plain English.
Which campaigns turn pricing visits into closed deals?
Competitor search. The LinkedIn ebook fills the top and thins out at the demo.
- 44.1%
- of competitor-search demos become opportunities
- 27.4%
- of LinkedIn ebook demos do
- 2.5%
- of competitor-search pricing visitors close, against 0.7% from the ebook
g2_category_procurementPut budget on what closes. Call the people still looking.
Your LinkedIn budget
In this example, linkedin_ebook_procurement_guide brings 1,860 MQLs and 46 opportunities. On first touch those people closed $283,500. Judge it on pipeline and ARR.
Performance report, Growth planYour search budget
In this example, 44.1% of competitor-search demos become opportunities. Move generic keyword budget to competitor terms, then check pipeline again in 60 days.
Funnels, freeYour sales list
In this example, 331 people visited pricing twice in 14 days and booked no demo, 95 of them at companies with 200 or more employees. Hand those to sales on Monday.
Populations, Growth planYour brand search
In this example, last touch credits google_search_brand with 71 opportunities. First touch says 22. It closes deals other campaigns started.
Performance report, Growth planWebsite live in about 5 minutes. App events take a developer, or Claude Code with our installer skill.
Install with AI, send deal stages from your CRM through the API, and every deal lands on the person with the campaign that first brought them.
Install with AI
Kissmetrics installs with AI in about 5 minutes. Live view shows visits as they arrive, so you see it working.
Start from a ready-made schema
Ready-made schema examples show what to track and how to name it. For a sales-led team: Visited pricing, Demo booked, Opportunity created, Closed won, with the deal value.
Booking demos on Calendly? Connect it
Each booked demo lands on the person, next to the campaign that first brought them.
What sales-led teams ask before they start.
Straight answers.
How do opportunities and closed deals get in?
Send them from your CRM or backend through the API, which is on every plan, and they land on the person who booked the demo. Booking demos on Calendly? Connect it.
Does it replace our CRM?
No. Your CRM runs the deals. Kissmetrics shows which campaigns and pages the people behind those deals came through, by first click and by last click.
Do we need a developer?
Install with AI in about 5 minutes and pass the email when someone books a demo. Ready-made schema examples show what to track and how to name it. Sending deal stages from your CRM is a job for whoever looks after it.
What is free?
Tracking, the Funnels and Activity reports, the chat, dashboards and live view, with 100k events a month, 3 seats and no card. The Performance report, Populations, People search, visitors from AI assistants and CSV export are on Growth, from $99 a month. See pricing
Who owns the data?
You do. Export any report and its data on Growth, pull it through the API on any plan, and delete a person on request. Privacy policy
Read next: Revenue Attribution Reports: Connect Every Dollar to Its Source, The Complete CRM + Analytics Integration Guide for GTM Teams, First-Touch vs Last-Touch Attribution: What Your Analytics Is Missing.
Find your industry.
The same reports, with the questions your kind of business asks.
- SaaSWhich trials activate and pay, by campaign.
- E-commerceWhich campaigns bring buyers who come back.
- Lead generationWhich campaigns and ads bring leads that close.
- FintechFrom application to KYC to a funded account.
- EdTechWhich learners finish a course and renew.
- MarketplacesBuyers and sellers, and which listings sell.
- Sales-led B2B (this page)Which campaigns create pipeline, not just MQLs.
- HealthcareWhich campaigns bring bookings that show up.
Know which campaigns create closed deals.
Kissmetrics records where each buyer came from, starting the day you add it.
Free plan, no card. Demos from Calendly, deals from your CRM through the API.