See which learners finish and renew.

Signups fill the dashboard. Kissmetrics follows each learner from first click to the last lesson to every renewal.

https://

Free plan, no card. Connects to Stripe. Website and app as one person.

No website yet? Start without one
EngagementCounts people
8 signup weeks
CohortPeopleWk 0Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7
Jul 201,486100%38%29%24%21%19%17%16%
Jul 271,512100%39%30%24%21%19%17%16%
Aug 31,455100%38%29%24%21%19%17%16%
Aug 101,538100%39%30%25%21%19%17%·
Aug 171,621100%38%29%24%21%19%··
Aug 241,574100%38%29%24%21%···
Aug 311,702100%39%30%25%····
Sep 71,688100%39%30%·····
Week 14,845of 12,576 pooled39%Still returning
Row = signup weekColumn = weeks since signupDarker = more of the cohort still returns

Illustrative numbers, fully clickable. Nothing here queries your data.

Since2008Analytics18 years of it9.6out of 10TrustRadius
MicrosoftAirbnbUnbouncePipedriveAWeberSegmentCarvanaAppcuesDocSendMailchimpIntuitEtsyHubSpotStripe

Subscriptions are counted. Which campaign brought them is not.

The board report counts signups. Renewals come from the learners who finish.

Sample data: a fictional online coding school, Jul 1 to Sep 30.

  1. 19,480signups this quarter
  2. 15.5%of them finished a course
  3. 41.2%of finishers subscribed, against 10.7% of all signups

Kissmetrics puts the campaign, every lesson and the subscription on the same learner.

Learners and subscriptions by tool, Jul 1 to Sep 30Illustration
Source
Says
Google AdsGoogle Adssign-ups, by its own count
7,940
Your course platformcourse completions, no campaign attached
3,010
StripeStripenew subscriptions, no campaign attached
2,090
KissmetricsKissmetricssubscribed after finishing a course, each on one learner
1,240
None of the three puts the campaign, the lessons and the subscription on one learner.

Four questions every EdTech team asks, with a report for each.

Made for the marketers and growth leads who decide where the budget goes. Open the report, read the answer, and ask a follow-up in plain English.

Where do learners drop out before they subscribe?

In the middle of the first course, not at the paywall.

9,850
completed a lesson and never finished a course, of 12,860
41.2%
of learners who finish a course go on to subscribe
850
subscribed before finishing a course. 1,240 subscribed after finishing one, 6.4% of signups; 10.7% subscribe in all

Funnels report, free

FunnelsCounts people
In order · Jul 1 to Sep 30 · sample data
People
20,00015,00010,0005,0000
19,480
Signed up
19,480
66.0%12,860
Lesson completed
12,860
23.4%3,010
Course completed
3,010
41.2%1,2402,090 any order
Subscribed
1,240
Start19,4806.4%Conversion1,240End
Overall

Fix the middle of the course. Ask at the finish line.

Your course design

In this example, 9,850 learners completed a lesson and never finished a course. Put the work into the middle of the first course, where they stop.

Funnels, free

Your subscription prompt

In this example, 41.2% of learners who finish a course subscribe, against 10.7% of all signups. Ask at the finish line.

Funnels, free

Your renewals

In this example, 840 subscribers have not completed a lesson in 21 days, 610 of them monthly. Export the group to your email tool and send them their next lesson before the next charge.

Populations, Growth plan

Your YouTube budget

In this example, last touch credits youtube_preroll_bootcamp with 120 subscribers. First touch says 310. Read both before you cut it.

Performance report, Growth plan

Website live in about 5 minutes. App events take a developer, or Claude Code with our installer skill.

Install with AI, send lessons from your app, connect Stripe, and every subscription lands on a learner with the campaign that first brought them.

Install with AI

Kissmetrics installs with AI in about 5 minutes. Live view shows visits as they arrive, so you see it working.

Start from a ready-made schema

Ready-made schema examples show what to track and how to name it. For a course platform: Signed up, Lesson completed, Course completed, Subscribed, Renewed subscription.

Selling subscriptions? Connect Stripe

Every payment, renewals included, lands on the learner, next to the campaign they clicked first.

See all integrations

What EdTech teams ask before they start.

Straight answers.

Can we track lessons inside our app as well as on the website?

Yes. Send Lesson completed and Course completed from your app or backend, and they land on the same learner as their first visit to your site: website and app as one person.

Will the numbers match Stripe?

Totals can differ, for example when a payment can’t be matched to a person, so check three learners you know. Visitor counts won’t match GA4 either: Kissmetrics counts people.

How do we start, and do we need a developer?

Install with AI in about 5 minutes, pass the email at signup, connect Stripe. Ready-made schema examples show what to track and how to name it. Sending lesson events from your app is a job for whoever looks after it.

What is free?

Tracking, the Funnels and Activity reports, the chat, dashboards and live view, with 100k events a month, 3 seats and no card. The Performance report, Populations, People search, visitors from AI assistants and CSV export are on Growth, from $99 a month. See pricing

Who owns the data?

You do. Export any report and its data on Growth, pull it through the API on any plan, and delete a person on request. Privacy policy

Read next: EdTech Analytics: Measuring Learning Engagement and Student Success, Cohort Analysis: How to Track User Groups Over Time and Why It Matters, Activation Rate Optimization: Getting New Users to Their Aha Moment.

Find your industry.

The same reports, with the questions your kind of business asks.

Know which channel sends the learners who finish.

Kissmetrics records where each learner came from, starting the day you add it.

https://

Free plan, no card. Connects to Stripe. Website and app as one person.

No website yet? Start without one