KISSmetrics Accelerator
Cart and checkout leaking revenue? Our team builds the tracking to find and fix it.
See the Accelerator
E‑commerce Analytics
Turn Browsers Into Buyers
Understand every step of the customer journey - from first click to repeat purchase.
E-commerce success isn't about more traffic - it's about converting the traffic you have. KISSmetrics shows you exactly where customers drop off, what drives them to buy, and how to turn one-time purchasers into loyal customers.
Trusted since 2008 by teams at these companies and many more
Sound familiar?
The challenges E‑commerce teams keep hitting.
If even one of these is your daily reality, you are not alone, and there is a better way to run it.
Cart Abandonment
Nearly 70% of shopping carts are abandoned. Know exactly where and why customers leave before completing purchase.
Attribution Confusion
Multiple touchpoints make it hard to know what's actually driving sales. See the full customer journey, not just last click.
Low Repeat Purchase Rates
Acquiring new customers costs 5-7x more than retaining existing ones. Understand what drives customers to come back.
Personalization at Scale
Customers expect personalized experiences. Segment by behavior to deliver the right message at the right time.
What to measure
The metrics that actually move e‑commerce.
Track the KPIs that drive the business, not vanity numbers.
In practice
How E‑commerce teams use KISSmetrics.
Real use cases that turn into real results.
Optimize Checkout Flow
Track every step from add-to-cart through order confirmation. Identify the exact step where you lose the most customers.
→ Reduce cart abandonment by finding and fixing friction points
Increase Repeat Purchases
Use cohort analysis to understand when customers typically make their second purchase, then trigger campaigns at the right moment.
→ Boost customer lifetime value through timely re-engagement
Attribute Revenue Accurately
Connect revenue to marketing channels with flexible attribution. See which campaigns drive actual purchases, not just clicks.
→ Optimize marketing spend based on real revenue data
Personalize by Behavior
Build segments based on browsing behavior, purchase history, and engagement patterns. Target customers with relevant offers.
→ Increase conversion with behavioral targeting
What you get
Everything you need, in one platform.
The features to understand and grow your e‑commerce business.
Full Purchase Funnel Tracking
Track the complete journey from landing page to order confirmation, with conversion rates at every step.
Funnel ReportRevenue Attribution
Connect revenue to marketing sources with first-touch, last-touch, or multi-touch attribution.
Revenue ReportCustomer Cohort Analysis
Group customers by first purchase date and track repeat purchase behavior over time.
Cohort ReportBehavioral Segmentation
Build dynamic segments based on purchase history, browsing behavior, and engagement.
PopulationsPath to Purchase Analysis
Discover the most common paths customers take before making a purchase.
Path ReportA/B Test Impact on Revenue
Measure the revenue impact of checkout experiments, not just conversion rates.
A/B Test ReportThe questions we help you answer.
If you are asking these, you are exactly who we built this for.
Where exactly do customers abandon their carts?
Which marketing channels drive the highest LTV customers?
What do customers who make repeat purchases have in common?
How long does it take for new customers to make their second purchase?
Which product pages lead to the highest conversion rates?
“We reduced cart abandonment by 23% in the first month by identifying a hidden friction point in our checkout flow that we never would have found without KISSmetrics.”
Insider resources
Go deeper on e‑commerce strategy.
Hand-picked guides our team uses with top e‑commerce teams.
Questions about e‑commerce analytics
What is e-commerce analytics and why does it matter?+
E-commerce analytics tracks how customers interact with your online store from first visit to repeat purchase. It matters because understanding user behavior helps you reduce cart abandonment, increase conversion rates, and grow customer lifetime value. KISSmetrics provides person-level tracking so you can see complete individual customer journeys.
How does KISSmetrics track e-commerce customer journeys?+
KISSmetrics tracks individual users across devices and sessions using person-level identity resolution. This means you can see the complete path from first ad click to purchase, including return visits across different devices. Each touchpoint is connected to a real person, not an anonymous session.
Can KISSmetrics help reduce cart abandonment?+
Yes. KISSmetrics provides funnel reports that show exactly where customers drop off in your checkout flow. You can segment abandoners by behavior, source, or any property, then trigger automated recovery emails through native behavioral campaigns to bring them back.
How does KISSmetrics compare to Google Analytics for e-commerce?+
Google Analytics tracks anonymous sessions with data sampling. KISSmetrics tracks identified individuals with no sampling and unlimited data retention. This means you can see complete customer journeys, attribute revenue accurately across touchpoints, and trigger actions based on individual behavior.
What e-commerce platforms does KISSmetrics integrate with?+
KISSmetrics integrates natively with Shopify, WooCommerce, and other major e-commerce platforms. It also supports custom implementations via JavaScript snippet or REST API, and connects to marketing tools through 30+ integrations including Zapier.
How long does it take to set up KISSmetrics for an e-commerce store?+
Most e-commerce teams start tracking events within the first day using native platform integrations. Every plan includes a 1-hour onboarding call where analytics experts help you define the right tracking schema for your store. For full implementation, the Done-For-You service handles everything.
Ready to grow your e‑commerce business?
7-day free trial. 1-hour onboarding call included.