PeopleSearch and segment individual users

Build a condition out of events and traits, get the exact list of people, then open any one of them and read their whole history.

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For E-commerce

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This runs on your own data in under a minute.

What it is good for

Every aggregate eventually needs a name on it. People lets you go from a number straight to the individuals inside it, with their full cross-device history, and then act on that list. It is also the fastest way to sanity-check a report: if the list looks wrong, the report is wrong.

  • Turning a segment into an actual list of people
  • Reading one customer’s complete history across devices
  • Checking that a report means what you think it means
  • Exporting or pushing a list to the tool where the work happens

How different businesses use people

The report is the same. What changes is the question you point it at.

E-commerce

Build the win-back list out of behaviour rather than a date field.

What you set up

Bought at least twice, no activity in 14 days, sorted by lifetime value.

What you get to decide

The win-back campaign goes to people worth winning back.

People search: individual users with their properties and recent events.
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Free to start, no card. Tracking, attribution and your first dashboard in under a minute.