Guides

Grouped by the question that brought you here rather than by when we published. Each guide takes one problem and works through it end to end.

4 guides

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Measuring AI traffic and AI-driven work

How to measure traffic from ChatGPT, Claude, Gemini and Perplexity, tell AI crawlers apart from real referrals, and instrument analytics workflows that AI runs.

14 guides

GA4 problems and how to fix them

Diagnose and fix the GA4 reporting problems that come up most: bot and spam traffic, (not set) source/medium, missing conversions, thresholding and Ads discrepancies.

16 guides

Conversion rate benchmarks and how to calculate them

Conversion rate formulas, benchmarks by industry and channel, and the calculations behind bounce rate, checkout rate, trial conversion and customer lifetime value.

15 guides

Analytics metrics, defined and explained

What each analytics metric means, how it is calculated, and which decision it should inform. Covers engagement, retention, revenue and product metrics.

16 guides

Browse by topic

Every article is filed under one topic. These pages hold the full list for each.

Analytics34How to measure what matters: metric definitions, calculation methods, benchmarks and the reporting behind them.SaaS16Trial conversion, activation, churn, expansion and the metrics that explain subscription revenue.E-commerce12Cart abandonment, checkout funnels, conversion benchmarks and repeat purchase behaviour.Conversion Optimization13Testing, landing pages, forms and the analysis that tells you whether a change actually worked.Marketing14Attribution models, campaign tracking, channel performance and proving marketing return.Industry Guides5What to measure in SaaS, e-commerce, fintech, edtech, marketplaces and real estate tech.Product Guides9How to set up tracking, build reports and get answers out of KISSmetrics.Strategy17Choosing metrics, building a measurement culture, and where AI changes analytics work.Workflows25Connecting analytics to email, CRM, warehouses and AI agents so data triggers action.
KISSmetrics

Give it your URL. It does the rest.

Free to start, no card. Tracking, attribution and your first dashboard in under a minute.

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