Guides
Grouped by the question that brought you here rather than by when we published. Each guide takes one problem and works through it end to end.
4 guides · 61 articles
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G2Start with the problem
Measuring AI traffic and AI-driven work
How to measure traffic from ChatGPT, Claude, Gemini and Perplexity, tell AI crawlers apart from real referrals, and instrument analytics workflows that AI runs.
14 articlesGA4 problems and how to fix them
Diagnose and fix the GA4 reporting problems that come up most: bot and spam traffic, (not set) source/medium, missing conversions, thresholding and Ads discrepancies.
16 articlesConversion rate benchmarks and how to calculate them
Conversion rate formulas, benchmarks by industry and channel, and the calculations behind bounce rate, checkout rate, trial conversion and customer lifetime value.
15 articlesAnalytics metrics, defined and explained
What each analytics metric means, how it is calculated, and which decision it should inform. Covers engagement, retention, revenue and product metrics.
16 articlesOr browse every article by subject
169 articles in total.
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