See which trials activate and pay.
Week by week, see which trials keep coming back. Kissmetrics follows each person from first click to activation to payment.
Free plan, no card. Connects to Stripe. Website and app as one person.
| Cohort | People | Wk 0 | Wk 1 | Wk 2 | Wk 3 | Wk 4 | Wk 5 | Wk 6 | Wk 7 |
|---|---|---|---|---|---|---|---|---|---|
| Aug 5 | 187 | 100% | 42% | 31% | 27% | 25% | 22% | 20% | 19% |
| Aug 12 | 180 | 100% | 44% | 33% | 29% | 26% | 23% | 21% | 20% |
| Aug 19 | 191 | 100% | 53% | 43% | 37% | 34% | 31% | 29% | 28% |
| Aug 26 | 178 | 100% | 55% | 44% | 38% | 35% | 32% | 30% | · |
| Sep 2 | 175 | 100% | 54% | 42% | 37% | 34% | 31% | · | · |
| Sep 9 | 172 | 100% | 56% | 45% | 39% | 35% | · | · | · |
| Sep 16 | 186 | 100% | 55% | 44% | 38% | · | · | · | · |
| Sep 23 | 174 | 100% | 57% | 46% | · | · | · | · | · |
Illustrative numbers, fully clickable. Nothing here queries your data.
18 years of it9.6out of 10
TrustRadius
Trials are easy to count. Which ones pay is not.
The campaign with the most trials usually gets the budget.
- 528trials from generic search, the most of any campaign
- 5.7%of them became paying customers
- 17.9%paid from competitor search, on 201 trials
Kissmetrics puts the campaign, the trial and the payment on the same person.
Stripenew customers, no campaign attachedFive questions every SaaS team asks, with a report for each.
Made for the marketers and founders who decide where the budget goes. Open the report, read the answer, and ask a follow-up in plain English.
Which campaigns bring trials that turn into paying customers?
Competitor search. The campaign with the most trials pays the least.
- 17.9%
- of competitor-search trials become paying customers
- 5.7%
- of generic-search trials do, from the most trials of any campaign (528)
- 2.3x
- the visitors generic search needs, for fewer customers
capterra_ppc
g2_category_analyticsMove the budget. Fix onboarding. Keep the customers you won.
Your ad budget
Some keywords bring lots of trials that never pay. Move that budget to the searches that bring paying customers, then check again in a month.
Performance report, Growth planYour onboarding
Most trials that never pay get stuck on the same setup step, long before they see the price. Make that step easier before you touch your pricing.
FunnelsYour LinkedIn budget
LinkedIn rarely gets the credit for the sale, but it is often where people first heard of you. Look at both before you cut it.
Performance report, Growth planYour renewals
Spot the paying customers who stopped logging in two weeks ago and reach out before they cancel. The list updates itself every week.
Populations, Growth planRather have our team build it with yours? See the CRO Program
Keep GA4, Mixpanel and Stripe.
Kissmetrics adds what they leave out: the campaign, the trial and the payment on one person.
GA4: who, not just how many
Google’s terms keep names and emails out of GA4 reports. Here each customer is one person, from first campaign to every payment.
Mixpanel and Amplitude: built for the budget owner
Built for product teams first. Kissmetrics is built for whoever owns the acquisition budget.
Stripe: the campaign behind each payment
Stripe shows who paid. Connect it, and each payment lands on the person, next to the ad they clicked first.
“Kissmetrics showed us that new users were actively using the product earlier in their trial, and engaging with more features than before.”
What SaaS teams ask before they start.
Straight answers. If yours is not here, write to us.
Will the numbers match Stripe?
Totals can differ, for example when a payment can’t be matched to a person, so check three customers you know. Visitor counts won’t match GA4 either: Kissmetrics counts people.
How do we start, and do we need a developer?
Install with AI in about 5 minutes, pass the email at signup, connect Stripe. The website needs no developer. Ready-made SaaS schema examples, from signup and activation to upgrade and churn, show exactly what to track in your app, so the setup is safe and complete. Identifying people in your app is a job for whoever looks after it. How installing with AI works
What is free?
Tracking, the Funnels and Activity reports, the chat, dashboards and live view, with 100k events a month, 3 seats and no card. The Performance report, Populations and visitors from AI assistants are on Growth, from $99 a month. See pricing
Who owns the data?
You do. Export any report and its data on Growth, pull it through the API on any plan, and delete a person on request. Privacy policy
Not a SaaS? See how Kissmetrics works for online stores.
Find your industry.
The same reports, with the questions your kind of business asks.
- SaaS (this page)Which trials activate and pay, by campaign.
- E-commerceWhich campaigns bring buyers who come back.
- Lead generationWhich campaigns and ads bring leads that close.
- FintechFrom application to KYC to a funded account.
- EdTechWhich learners finish a course and renew.
- MarketplacesBuyers and sellers, and which listings sell.
- Sales-led B2BWhich campaigns create pipeline, not just MQLs.
- HealthcareWhich campaigns bring bookings that show up.
Know which channel sends the trials that pay.
Kissmetrics records where each person came from, starting the day you add it.
Free plan, no card. Connects to Stripe. Website and app as one person.