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2024 Guide: Boost Your eCommerce Conversion Rate for Maximum Profits Since the COVID pandemic drove people indoors, online shopping has skyrocketed and continues to grow. With this rapid expansion of e-commerce, businesses must focus on conversion rate optimization (CRO) to thrive. Understanding eCommerce Conversion Rates To improve your CRO, it’s crucial to understand what a […]
A common misconception is that a user doesn’t become a customer until they make a purchase. Some companies compound this mistake by assuming that once the purchase is complete, they should focus all of their attention on finding new customers and moving on. In reality, someone becomes a customer the […]
The concept of POP marking is nothing new for traditional in-person businesses. Cardboard displays in grocery stores have been used for decades to help drive up sales of certain products. For ecommerce sites, there are different techniques to use POP marketing on customers. What Is POP Marketing? The strategy of targeting users […]
Video marketing has become the most potent tool for B2B businesses in recent years. There are several video formats available by which you can meet your business goals. The main objective of any marketing operation is to create leads that can drive new sales for the particular brand. According to […]
Exploring Affiliate Marketing Before a consumer can buy a product or service they need to know it exists, making both business profile and customer attraction key considerations for pretty much every company. Affiliate marketing is one of the most common ways to achieve these ends, but how does it work? […]
Brand awareness is great, but experienced business owners know that the key to success isn’t about attracting new customers; it’s enticing existing customers to return. Cohort analysis is one way to measure how long users interact with your website or product before leaving and can provide valuable insights into areas where you […]
One thing all businesses have in common is that new users are required for growth and long-term success. But new users don’t often know all the details of your products and services so you have to educate them as to their benefits through a process called onboarding. The onboarding process looks […]
Qualitative data is a non-numeric measure of data best used for describing characteristics or qualities. Qualitative data is most frequently obtained from surveys, feedback forms, focus groups, or other forms of personal feedback. This data can also be recorded from a third-person perspective, such as recording someone’s reaction to a new product. […]
The best way to achieve marketing success is by differentiating your brand, products, or services to best meet your customers’ needs. By effectively utilizing a differentiation strategy, your brand can stand out in your industry with features that enhance your customers’ lifestyles. This article discusses various types of marketing differentiation, the […]
It can be immensely beneficial to your company if you understand the process of how a potential user decides to purchase your product and become a user. It’s one important way to gain new user insights on why they chose your product For users, becoming a new user of a product […]