Practical setup and usage guides. Most of what is described here is now configured automatically when you connect a site, but knowing what the system built and why makes it far easier to correct.
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G2A session model answers what happened. A person model answers who it kept happening to, which is where retention, lifetime value and attribution live. What the choice buys, and what it costs.
4 August 2026Funnel reports show you exactly where customers drop off in your conversion process. This guide covers how to build effective funnels, interpret the data, and take action on what you find.
1 August 2025Aggregate metrics hide important trends. Cohort analysis groups users by when they joined or what they did, revealing whether your product is actually getting better over time.
3 August 2025Revenue attribution answers the most important marketing question: which activities actually generate revenue? This guide shows you how to set up and interpret revenue reports.
5 August 2025Behavioral emails are sent based on what users do, not when you schedule them. They convert 3-5x better than batch emails because they arrive at exactly the right moment.
11 August 2025Most A/B test reports stop at conversion rate. KISSmetrics A/B test reports track the downstream impact on revenue and retention, showing whether your winner actually wins where it counts.
13 August 2025Every analytics implementation starts with good intentions and ends in chaos without a tracking plan. This guide provides naming conventions, property standards, complete examples, and a template to ensure clean, consistent, trustworthy data from day one.
19 February 2026Page views tell you that someone visited your pricing page. Event tracking tells you that they clicked Compare Plans, toggled to annual billing, and then abandoned checkout at the payment step. The difference is the difference between guessing and knowing.
20 August 2024Give it a URL. It captures the events itself, infers what your business does, builds the first dashboard before you configure anything, and answers questions in plain English. Here is the reasoning, including what we gave up.
4 August 2026Most teams launch features and then scramble to figure out if they worked. This guide gives you a framework to define success before you ship and measure impact after.
22 March 2026DAU and MAU tell you how many users show up. They say nothing about whether those users get value. This guide covers the adoption metrics that actually predict retention and expansion.
22 March 2026Short, specific, and written by the team building the product. No digest, no roundup.
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