See which campaigns bring repeat buyers.
The campaign that closes the order is rarely the one that found the shopper. Kissmetrics follows each shopper from first click to every order.
klaviyo_welcome_flowklaviyo_abandoned_cart7,630 of the 9,140 buyers had a campaign touch first. The rest came direct or from search.
Illustrative numbers, fully clickable. Nothing here queries your data.
18 years of it9.6out of 10
TrustRadius
Every platform claims the order. None knows who came back.
Meta, Google Ads and Klaviyo each count the orders they can link to themselves.
- 16,050orders the three platforms claim
- 14,450orders the store actually took
- 1,600orders counted twice, and not one tied to a shopper
Kissmetrics puts every order on one person and credits it once.
Klaviyoorders it links to its emailsFive questions every store asks, with a report for each.
Made for the marketers and store owners who decide where the budget goes. Open the report, read the answer, and ask a follow-up in plain English.
Which channels bring buyers worth the most in 90 days?
google buyers are worth the most after 90 days. A first-order view never shows it.
- $105.85
- per google buyer in 90 days, 25.9% order again
- $58.85
- per tiktok buyer, 12.6% order again
- $61.29
- per instagram buyer, where the influencer code lands
klaviyo7,630 of the 9,140 buyers had a campaign touch first. The rest came direct or from search.
Move a budget. Fix the cart. Win back one-time buyers.
Three things a store can change the first week it sees the person behind each order.
Your ad budget
Your TikTok ads can look like they never sell, because a retargeting ad or a Google search closes the order and takes the credit. See who found each buyer first before you cut the channel that brings you new customers.
Performance report, Growth planYour cart step
About 3 in 4 mobile carts never turn into an order, far more than on desktop. Fix the mobile checkout first, then watch a few sessions in Clarity to see where people get stuck.
Funnels, freeYour one-time buyers
Group the shoppers who bought once with a discount code and never came back. Send them a win-back email, then see how many place a second order.
Populations, Growth planRather have our team build it with yours? See the CRO Program
On Shopify or WooCommerce? Live in minutes, no code.
Install the app or the plugin and every order lands on a person, with the campaign that first brought them.
Install the app
Products viewed, added to cart and ordered are tracked automatically. No code.
Add the WordPress plugin
Products, carts, orders and revenue from your WooCommerce store. No code.
Selling subscriptions? Connect Stripe
Every payment, renewals included, lands on the person, next to the ad they clicked first.
Already have GA4? Keep it. Google's terms keep names and emails out of GA4 reports, so each shopper is an ID. Kissmetrics keeps one record per person, with the campaign that first brought them and every order since. Full comparison
What store owners ask before they start.
Straight answers. If yours is not here, write to us.
Will the numbers match Shopify or my ad platforms?
Not line for line. Each ad platform counts the orders it can link to its own ads, and an order that can’t be matched to a person can make store totals differ. Kissmetrics counts people. Check three customers you know against your own records.
Someone clicks a Meta ad, then a Google ad, then buys. Which one gets the order?
In the Performance report you choose how to read it: the first click that brought them, or the last click before they ordered. It is the same person and the same order each time, so you can compare the two.
Do I need a developer?
No. Installing with AI takes about 5 minutes, and on Shopify and WooCommerce there is an app and a plugin, so there is no code to touch. Ready-made store schema examples cover every event from product view to repeat order, so nothing is missed. Selling subscriptions? Connect Stripe. How installing with AI works
What is free?
Tracking, the Funnels and Activity reports, the chat, dashboards and live view, with 100k events a month, 3 seats and no card. The Performance report, Populations, People search and visitors from AI assistants are on Growth, from $99 a month. See pricing
Who owns the data?
You do. Export any report and its data on Growth, pull it through the API on any plan, and delete a person on request. Privacy policy
Selling software? See Kissmetrics for SaaS.
Find your industry.
The same reports, with the questions your kind of business asks.
- SaaSWhich trials activate and pay, by campaign.
- E-commerce (this page)Which campaigns bring buyers who come back.
- Lead generationWhich campaigns and ads bring leads that close.
- FintechFrom application to KYC to a funded account.
- EdTechWhich learners finish a course and renew.
- MarketplacesBuyers and sellers, and which listings sell.
- Sales-led B2BWhich campaigns create pipeline, not just MQLs.
- HealthcareWhich campaigns bring bookings that show up.
Know which channel sends the buyers who come back.
Kissmetrics records where each shopper came from, starting the day you add it.