Kissmetrics vs Matomo

Install with AI takes about 5 minutes, and ready-made schema examples for SaaS and stores show which events and properties to track.

Free is $0 with no card: 100k events a month, 3 seats, Funnels and Activity reports, chat in plain English, dashboards, metrics, Live view, API access and up to 3 active integrations. Growth starts at $99 a month for 500k events (20% off annually) and adds the Performance report with attribution, Populations, Visitors from AI assistants, Revenue, Path, People search, A/B tests, Product usage and CSV export. The price per event drops as volume grows, and above 5M events a month we price to your volume. Growth has unlimited seats and integrations.

Most analytics tools track sessions: anonymous visits that expire after 30 minutes. Kissmetrics tracks people. When a visitor identifies, their earlier anonymous visits join their record, across devices. So you can see the journey from first anonymous visit through signup, activation, purchase and repeat behavior, all tied to one person.

Yes, on the Growth plan. The Performance report ties revenue back to the campaign that first brought each person in (first click) and the one they came through last before buying (last click), on the same person, whether that was a paid ad, organic search, an email or a referral. An Any touch view shows every campaign a buyer came through. It is first- and last-click attribution, not a multi-touch model.

Install with AI takes about 5 minutes, and Live view shows events as they arrive, so you can check tracking the same day. You do not need a data team or months of configuration to start.

Kissmetrics is built around the individual person. While Matomo has a different primary focus, Kissmetrics gives you a view of each customer's lifecycle, from first touch to revenue and beyond. You can answer questions like "Which customers are most valuable?", "What actions come before a purchase?" and "Where exactly are we losing people in the funnel?"

For many teams, yes. Kissmetrics combines person-level tracking, funnels, revenue reporting, A/B test results and Populations in one place (revenue, A/B tests and Populations are on Growth). Teams that used separate tools for product analytics and revenue tracking can bring them together, with one record per person. It does not record sessions or run in-app guides.

You can run Kissmetrics alongside Matomo during the transition, so there is no need to rip and replace. Kissmetrics does not import past data, so it builds its own history from the day you install; a paid migration service is available if you want help with the move. A basic setup takes an afternoon; a large event plan takes longer to rebuild.

Yes, Matomo is one of the most popular GA alternatives with similar reports and features. Kissmetrics serves a different purpose: revenue analytics rather than traffic analytics.

The core platform is free, but premium plugins (funnels, heatmaps, A/B testing, session recording) require paid subscriptions.

Kissmetrics ties signups, upgrades and revenue to each person (revenue reporting is on the Growth plan). Matomo focuses on e-commerce and web traffic metrics.

Matomo has visitor profiles but lacks the deep identity resolution and cross-device tracking that Kissmetrics provides.

If you need traffic analytics (like GA), use Matomo. If you need revenue analytics with person-level tracking, add Kissmetrics. Some teams use both.