Kissmetrics vs FullStory
FullStory records sessions so you can see where people struggle. Kissmetrics counts who converts and what they are worth, person by person. Many teams run both.
Time to a report you can use
Both tools install in minutes. What differs is everything between the install and the first report, which is usually deciding what to track and getting somebody to build it.
With Kissmetrics
Ready-made reports from day one
You do not start from a blank tracking plan. The basics are captured on install, you define the few events that matter with help, and the reports are already built.
- 1
Install the snippet
With AI or by hand. Visits, page views, search engine hits and ad campaign hits are captured from the first visit.
- 2
Define the events that matter
Start from a schema example for SaaS or stores. The AI install adds the signups, purchases and other steps your reports need.
- 3
Check them in Live view
Events show up as they arrive, so you know the tracking works the same day.
- 4
Open the ready-made reports
Funnels, Activity, metrics and dashboards on the free plan. Growth adds Performance, Revenue, Path and the other reports.
With FullStory
The usual path
FullStory captures sessions automatically and indexes them so you can search behavior. Metrics on top of that still require defining events and conversions from the captured interactions, and the captured volume usually forces an early decision on retention and sampling.
- 1
Install the script and capture begins
- 2
Define events and conversions from captured interactions
- 3
Build funnels and dashboards on those definitions
- 4
Decide retention and sampling to keep volume manageable
Whichever you pick, the list of events is the thing to get right. The difference is whether you write it from a blank page or start from an example.
Feature-by-Feature Comparison
A transparent look at how both platforms compare.
KissmetricsPerson-level tracking
Event tracking
Mobile app analytics
Funnel analysis
Revenue tracking
Heatmaps & session recording
Customer journey mapping
Real-time analytics
User segmentation
Data export
Competitor details as published on their sites in September 2026. Tell us if something changed and we will fix it: help@kissmetrics.io.
Where each wins
Kissmetrics
- Revenue on the personOn the Growth plan, revenue attaches to each person and to the campaign that brought them.
- Marketing AnalyticsTrack the full marketing funnel from first touch to purchase with first- and last-click attribution.
- Public PricingPrices on the site: free to 100k events a month, then Growth from $99 a month for 500k events. FullStory quotes custom pricing.
Best for
- Revenue-driven marketing and growth teams
- SaaS businesses tracking subscription metrics
- Teams needing affordable person-level analytics
FullStory
- Session ReplayFullStory rebuilds each session from the page itself, so replays are sharp and you can search across them.
- Frustration SignalsAI-powered detection of rage clicks, dead clicks, and error clicks surfaces UX issues automatically.
- Mobile App ReplayNative session replay for iOS and Android apps, not just web.
Best for
- UX and product teams needing rich session replay
- Companies wanting AI-powered frustration detection
- Mobile app teams needing native replay
- Enterprise teams with budget for premium DXI
Pricing Comparison
Free: tracking, the Funnels and Activity reports, the chat, dashboards and live view, with 100k events a month, 3 seats and no card. Growth from $99 a month adds attribution and the other reports. Leaving rather than comparing? FullStory alternatives.
Kissmetrics
Free
Starting price
Pricing Model
Free up to 100k events a month; Growth from $99 a month adds attribution and the other reports
Free Plan
Free plan: 100k events a month, 3 seats, no card
Unlimited Seats on Growth
Growth from $99 a month for 500k events, volume pricing above that. Free includes 3 seats.
FullStory
Custom pricing
Starting price
Pricing Model
Session-based pricing
Free Trial
14-day free trial
Run both on the same site
FullStory shows where people struggle on a page. Kissmetrics counts who converts and what they are worth. Most teams keep both.
Keep the FullStory script where it is and add the Kissmetrics snippet next to it.
Track signups and purchases in Kissmetrics, then open a funnel to see which step loses the most people.
Search FullStory for sessions on that step to see why, fix it, and watch the funnel step in Kissmetrics.
Frequently Asked Questions
Everything you need to know about Kissmetrics vs FullStory.
Install with AI takes about 5 minutes, and ready-made schema examples for SaaS and stores show which events and properties to track.
Free is $0 with no card: 100k events a month, 3 seats, Funnels and Activity reports, chat in plain English, dashboards, metrics, Live view, API access and up to 3 active integrations. Growth starts at $99 a month for 500k events (20% off annually) and adds the Performance report with attribution, Populations, Visitors from AI assistants, Revenue, Path, People search, A/B tests, Product usage and CSV export. The price per event drops as volume grows, and above 5M events a month we price to your volume. Growth has unlimited seats and integrations.
Most analytics tools track sessions: anonymous visits that expire after 30 minutes. Kissmetrics tracks people. When a visitor identifies, their earlier anonymous visits join their record, across devices. So you can see the journey from first anonymous visit through signup, activation, purchase and repeat behavior, all tied to one person.
Yes, on the Growth plan. The Performance report ties revenue back to the campaign that first brought each person in (first click) and the one they came through last before buying (last click), on the same person, whether that was a paid ad, organic search, an email or a referral. An Any touch view shows every campaign a buyer came through. It is first- and last-click attribution, not a multi-touch model.
Install with AI takes about 5 minutes, and Live view shows events as they arrive, so you can check tracking the same day. You do not need a data team or months of configuration to start.
Kissmetrics is built around the individual person. While FullStory has a different primary focus, Kissmetrics gives you a view of each customer's lifecycle, from first touch to revenue and beyond. You can answer questions like "Which customers are most valuable?", "What actions come before a purchase?" and "Where exactly are we losing people in the funnel?"
For many teams, yes. Kissmetrics combines person-level tracking, funnels, revenue reporting, A/B test results and Populations in one place (revenue, A/B tests and Populations are on Growth). Teams that used separate tools for product analytics and revenue tracking can bring them together, with one record per person. It does not record sessions or run in-app guides.
No, FullStory has evolved into a full product analytics platform with funnels, dashboards, and metrics. However, session replay remains its strongest differentiator.
FullStory quotes custom pricing based on session volume and has no public rate card, so ask for a quote at your volume. Kissmetrics publishes its prices: free to 100k events a month, then Growth from $99 a month for 500k events.
No. Kissmetrics focuses on quantitative analytics. For session replay, you'd need FullStory, Hotjar, or a similar tool.
Kissmetrics is better for e-commerce revenue analytics and attribution. FullStory is better for understanding the shopping experience and identifying UX friction.
Compare Kissmetrics with Other Tools
Try it on your own data for free.
Install with AI in about 5 minutes: a Claude Code skill, or a prompt you paste into any AI assistant, adds the snippet and sets up your events. Funnels, Activity, Live view and the chat are free on your own data.