The SaaS Analytics Scorecard

Answer 8 quick questions about how your team tracks, analyzes and attributes. You get a score out of 100 and recommendations for your stage.

Free. Enter your email at the end to see your score.

8
questions
3 min
to complete

What you will find out

In about 3 minutes, the scorecard shows where your analytics practices are strong and where they leave gaps.

Tracking gaps

Find out if your user tracking captures the events that actually predict retention and revenue, or if you're just counting page views.

Funnel blind spots

Discover where users silently drop out of your signup, activation, and upgrade flows without you knowing.

Revenue attribution

Learn whether you can connect your marketing spend to actual customer lifetime value, not just first-touch conversions.

Retention

See if your analytics can identify at-risk users before they churn, or if you only find out when it's too late.

How it works

Three steps to your score.

01

Answer 8 questions

Quick, multiple-choice questions about your current analytics setup. No technical knowledge required.

02

Get your score

A score for each of 3 categories: User Tracking, Product Analytics, and Revenue Intelligence.

03

Act on it

KPIs to track, quick wins and next steps, matched to your stage.

What is in your scorecard

A score, and what to do about it: KPIs to track, quick wins and next steps for your stage.

Overall score

A 0-100 score for the practices the quiz asks about.

Score by category

Individual scores for User Tracking, Product Analytics, and Revenue Intelligence.

Stages

What teams at each stage usually have in place, from first tracking to analytics leaders. The quiz scores your practices; it does not read your numbers.

KPI checklist

A prioritized list of metrics you should be monitoring, matched to your stage.

Quick wins

Immediate actions you can take this week to close your biggest analytics gaps.

Recommendations

Strategic next steps prioritized by impact, specific to your current stage.

Eight multiple-choice questions about how your team works, never about your own numbers

Built on what we have learned running Kissmetrics since 2008

Recommendations that apply whatever analytics tool you use

Questions

Who is this scorecard for?
Product managers, growth leads, marketing directors, and founders at SaaS companies who want to understand how their analytics stack measures up and where to improve.
Do I need technical knowledge?
No. The questions are about your analytics practices and capabilities, not technical implementation details. If you know what your team tracks and how you use data, you can complete this.
What do I get at the end?
Your score out of 100, a score per category, what each stage usually has in place, a KPI checklist, quick wins and recommendations.
Is this just a sales pitch for Kissmetrics?
No. The recommendations are tool-agnostic and applicable regardless of what analytics platform you use. We built this to help SaaS teams improve their analytics practices.
How long does it take?
About 3 minutes. There are 8 multiple-choice questions. You'll get your results immediately after entering your email.

Find your analytics gaps.

8 questions, about 3 minutes, and a score you can act on.

Free. Enter your email at the end to see your score.

Other scorecards

E-commerce Analytics Scorecard →Fintech Analytics Scorecard →