The E-commerce Analytics Scorecard

Answer 8 questions about how your store tracks purchases, customers and campaigns. You get a score out of 100 and recommendations for your stage.

Free. Enter your email at the end to see your score.

8
questions
3 min
to complete

What you will find out

In about 3 minutes, the scorecard shows where your analytics practices are strong and where they leave gaps.

Conversion leaks

Pinpoint exactly where shoppers abandon your purchase flow, and whether it's a UX problem, pricing friction, or trust issue.

Customer blind spots

Find out if you truly know your customers or just your transactions. LTV, repeat purchase behavior, and segment intelligence matter.

Attribution accuracy

Discover whether your marketing attribution reflects reality or if you're optimizing campaigns with misleading data.

Retention gaps

Learn if you're investing enough in keeping existing customers, where repeat purchase revenue usually dwarfs new acquisition.

How it works

Three steps to your score.

01

Answer 8 questions

Quick questions about how you track purchases, analyze customers, and attribute marketing spend. No technical setup needed.

02

Get your score

A score for Conversion Tracking, Customer Intelligence and Revenue Optimization.

03

Act on it

KPIs to track, quick wins and next steps, matched to your stage.

What is in your scorecard

A score, and what to do about it: KPIs to track, quick wins and next steps for your stage.

Overall score

A 0-100 score for the practices the quiz asks about.

Score by category

Individual scores for Conversion Tracking, Customer Intelligence, and Revenue Optimization.

Stages

What teams at each stage usually have in place, from first tracking to analytics leaders. The quiz scores your practices; it does not read your numbers.

KPI checklist

The metrics every e-commerce team should monitor, prioritized for your level.

Quick wins

Actions you can take this week to start capturing lost revenue.

Recommendations

Strategic next steps to level up your analytics and drive more revenue.

Eight multiple-choice questions about how your team works, never about your own numbers

Covers Shopify, WooCommerce, BigCommerce, Magento, and custom platforms

Built on what we have learned running Kissmetrics since 2008

Questions

Is this relevant to my store platform?
Yes. The assessment focuses on analytics practices, not specific platforms. Whether you're on Shopify, WooCommerce, BigCommerce, or a custom build, the principles apply.
I use Google Analytics. Isn't that enough?
GA4 is a great starting point for traffic analysis, but it doesn't track individual customers over time, calculate true LTV, or connect behavior to revenue at the person level. This scorecard helps you find those gaps.
Do I need my analytics team to take this?
No. If you're a founder, marketing lead, or e-commerce manager who understands how your store tracks and uses data, you can complete this in 3 minutes.
What makes the results actionable?
You'll get specific KPIs to track, quick wins you can put in place this week, and what each stage usually has in place.
Will I get sales emails after this?
We'll send your results and a few follow-up tips. You can unsubscribe at any time. We don't do aggressive sales outreach.

Find your analytics gaps.

8 questions, about 3 minutes, and a score you can act on.

Free. Enter your email at the end to see your score.

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