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      One of the buzzwords frequently mentioned in digital marketing is time on site or session duration. It’s often discussed in conjunction with bounce rate, time on page, and similar metrics and collecting this data is a good idea. But learning how to leverage it to move the needles is a better one..  […]

        Scoring user health may sound like medical advice, but it’s actually a vital part of understanding your customer base. As the name implies, users are assigned scores based on their behaviors and interactions with your product. Scoring individual users based on specific criteria for your company and industry may sound granular, […]

      You’ll find that product ecosystems are not static and centralized like data environments typically are. Instead, they incorporate an encompassing analytics platform that your entire organization can use to track user groups and monitor performance metrics by automating analysis from multiple data sources.  As we explain below, the modern data ecosystem is […]

        If you offer SaaS or you’re in the tech industry in general, you’ve probably heard the term ‘power user’ thrown around a few times. The devotion a power user shows to a specific company or product is the lightning in a bottle that turbo-charges growth and helps insulate companies from challenges […]

      When website visitor tracking first came on the scene it was an online revolution. Suddenly businesses had information on their current and would-be customers that allowed them to transform their sites, marketing and products to be more profitable. What Does It Mean To Track Website Visitors? Website visitor tracking is when you […]

      Measuring customer success is an effective way to figure out how well your customers understand the full value of your specific product or service such as a paper writing service. In the end, it doesn’t make a difference what kind of product you promote – it should draw the attention of the target […]

      Without smart positioning, the most well-researched and well-developed product can lose its competitive edge in the marketplace. Product positioning is one of the strategies in the arsenal of the long and happy existence of your product — but what exactly is it, and why does it matter?  What is Product Positioning, and […]