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If you currently use Google Analytics for your business, you’ll be forced to move to Google Analytics 4 (GA4) on or before July 1, 2023. All 28 million users will need to migrate from Universal Analytics (UA) to GA4 and you will effectively start from scratch collecting new data for your business. This is a […]
If you want your company to reach as many potential customers as possible, you need to maintain a presence on one or more social media platforms. Social media is a great way to interact with your current customers and advertise to new ones through social media campaigns. But how can you […]
One of the most critical KPIs for your company to track is your customers’ lifetime value (CLV). Customers are key for any business and knowing what your customers are worth is critical. Customer lifetime value is a perfect metric for companies looking to understand the potential each new client brings to the […]
A common misconception is that a user doesn’t become a customer until they make a purchase. Some companies compound this mistake by assuming that once the purchase is complete, they should focus all of their attention on finding new customers and moving on. In reality, someone becomes a customer the […]
Understanding customer behavior can be a challenge for some businesses. To gain a better idea of your customer’s mindset, you need data about customer behavior. This data can help shape your strategies and processes to create better customer interaction and lead to higher product satisfaction. Gaining customer insight through data […]
One of the buzzwords frequently mentioned in digital marketing is time on site or session duration. It’s often discussed in conjunction with bounce rate, time on page, and similar metrics and collecting this data is a good idea. But learning how to leverage it to move the needles is a better one.. […]
The concept of POP marking is nothing new for traditional in-person businesses. Cardboard displays in grocery stores have been used for decades to help drive up sales of certain products. For ecommerce sites, there are different techniques to use POP marketing on customers. What Is POP Marketing? The strategy of targeting users […]
Video marketing has become the most potent tool for B2B businesses in recent years. There are several video formats available by which you can meet your business goals. The main objective of any marketing operation is to create leads that can drive new sales for the particular brand. According to […]
Analytical skills are in high demand today. Every professional has to do some analysis at a certain point of career growth. Globalization and digitalization turn personal lives and work into massive amounts of data. The world generates information faster than ever. To swim in this torrent of data, people need […]
What Are 3rd Party Cookies? 3rd party cookies are cookies that are created by a different website or domain than the current website you’re browsing. Online advertisers commonly use 3rd party cookies to track users’ activity across various websites. This information provides more insight into users’ tendencies and behaviors, which in turn helps advertisers […]