There are over 32 million small businesses in the United States. One of the most important steps to take to maximize business success is using digital analytics tools. These provide insight into key aspects of your business that you can leverage to improve your performance.
Google Analytics 4 is one of the most popular digital analytics applications. Not everyone knows there are alternatives, though. Let’s explore some of the most useful.
Amplitude
This application helps discover critical touchpoints. It also provides insight into where your customers leave your marketing funnel.
Amplitude’s most notable attribute is its partner ecosystem. Amplitude sends user data directly to multiple APIs to help accomplish your desired tasks.
Some of the most common are integration toolkits that simplify mobile deployment. The major downside here is that Amplitude often takes a while to implement. You may also need to hire a developer.
Heap
For those just getting started, Heap is a great option. It’s a free tool that includes automatic event tracking and user tagging. Despite it being less developed than other tools on this list, you can still use it to effectively track customer journeys.
However, it doesn’t support retroactive customer tracking. If you have a large customer base, it can be difficult to use this tool to find the right data. If you’re on a budget, though, consider this option.
Adobe Analytics
In contrast to Heap, Adobe Analytics offers historical data for up to 10 years. It also provides unlimited conversion tracking.
The main bottleneck users experience is the requirement of configuring Adobe’s JavaScript plugin called AppMeasurement. This also involves setting supplemental classification rules.
After you do so, you’ll have plenty of flexibility. Companies with large traffic will be pleased to know that Adobe Analytics lets you monitor hundreds of events simultaneously. Its high level of customization also gives you substantial control over your data.
Mixpanel
This application labels users with a unique identifier. This helps you track them across multiple devices.
It provides real-time update frequency, which is much faster than GA4’s update time of 24-48 hours. It also has five years’ worth of data preservation. These features can help you scale your business in the future.
Kissmetrics
Those looking for simplicity should prioritize this option. Kissmetrics aims to streamline application use and presents detailed data on user behavior.
Business owners can gain valuable insight they can use to calculate lifetime customer value, monitor customer accounts, and identify products with the most potential. Put simply, its powerful behavioral analytics functionality can help you make smarter business decisions.
Leverage These Digital Analytics Tools
Proper data analysis will help ensure that your business can maintain longevity in your industry. Just be sure to use the right digital analytics tools for your company’s data. From here, you can catapult your performance to new heights.
Start a free trial today with Kissmetrics. Our professional team can guide you through the process and get you on the right track.
